Breaking Through on Google’s Page 1
Most advertisers aspire to be number 1 on paid search and number 1 on natural search with a particular focus on Google since it typically drives 80% of search-sourced sales. Retailers in particular,...
View ArticleSearch Sushi
We love sushi. Delicious, delectable, delightful…I could go on all day. But we are faced with a new challenge in the search world: search sushi. During Google’s Spring Searchology event, Google...
View ArticleSocial Marketing: Beyond the ROI
The amount of social marketing conversations with clients has definitely proliferated over the past few months. As a direct response agency, prior discussions usually started — and then died — when...
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A Look at Social Media Measurement
Most online marketers are comfortable with the measurement and metrics behind traditional click-based programs like paid search. Less rigorously measured and discussed is activity from social media...
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Google Wave and the Future of Targeted Marketing
With its potential for timely and ultra-targeted offers, Google Wave could alter the rules for email and social media marketing. I was excited to receive an “exclusive” invite for the Google Wave...
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Here Comes The Flood: Twitter, Facebook and Real-Time Search
With micro-blogging and social media about to swamp current search algorithms, reputation will be the new PageRank. Last week was a busy one in the search world. Bing and Google both announced new...
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Social Media: The Boisterous, New Triple Play
Until now, cable companies held a lock on “triple play” as a marketing phrase to indicate a consumer’s package of digital services, including phone, traditional cable and Internet access. Alas, social...
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Facebook CPC Ads: How Big Can They Be in the Media Mix?
Facebook CPC advertising, which started to gain traction with advertisers last year, resembles the early days of paid search marketing. Launching a campaign is done in a do-it-yourself interface, and...
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Online Marketing Meets the Presentation Layer
Forget about controlling your customers and dive deep into the essentials of messaging and brand. Marketers love control. We crave it. We want to own the discussion. Setting the parameters of the...
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Facebook Is Killing the Internet – And I Love It
OK, so right off the bat, let’s get over the whole Facebook privacy thing. While it has spurred some really interesting discussion, Facebook is not out to steal your credit card, your social security...
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Keyword Research Beyond the AdWords Keyword Tool, Part 2
Last week, we began our discussion of keyword research beyond the Google AdWords Keyword Tool. A few suggestions included the YouTube keyword tool, Google Trends and Microsoft’s Ad Center download....
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Betting the Odds on User-Generated Video
Vine, Twitter’s 6-second visual supplement to their 140-character formula has exploded over the past year, and now Facebook’s Instagram wants a piece of the user-generated video market. People are...
View ArticleHashtags as Big Data
Since they first appeared in 2007, hashtags have been a core part of Twitter’s success – they are a quick way to connect your content to others’ related content and, in doing so, hashtags help social...
View ArticleConverging Content: Harnessing the Power of Social Media through...
Since its inception, social media has unleashed a slew of new opportunities on digital marketers. Social inherently provides a platform in which a back and forth dialogue between company and […]The...
View ArticleJCPenney Leverages Real Time Media for Enhanced Social Reach, Engagement,...
Looks like Kmart is not the only risk taker this holiday season. After much buzz this week around Kmart’s controversial ‘Show Your Joe’ holiday commercial featuring muscular men in boxer shorts […]The...
View ArticleIs Facebook Trying Too Hard to Be Like Twitter? Or Are They Trying to Force...
These are All Questions Many Marketers are Asking Right Now. Meanwhile, Organic Reach is Trending Downwards. There are a lot of unhappy social media marketers right now. Many brands have […]The post...
View ArticleWWD Digital Forum 2014
The annual WWD Digital Forum in Los Angeles brings together some of the most creative minds in ecommerce retail. From brand managers to bloggers, the forum offers varied insights into […]The post WWD...
View ArticleGoing for the Gold: Social Media at the Sochi Olympics Games
The Vancouver Games in 2010 were the first true manifestation of the impact that social networks could have on a […]
View ArticleYour New Morning Ritual: Flipboard vs. Paper
Facebook celebrated its 10th Anniversary with the release of its first standalone news app, Paper. The launch of the news […]
View ArticleBehind the Beauty
Shopping for beauty products is a hands-on activity – arguably even more so than clothing or accessories. Customers have been trained to want to touch, feel, smell and try on each unique product and...
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